Viral TikTok Beauty Must-Haves: Top Makeup and Skincare Finds

The most popular and trending makeup, skincare, and hair care items that people are recommending and loving on TikTok right now.

TikTok has become the go-to platform for discovering the latest beauty trends, with millions of users sharing their favourite products and innovative routines daily. From viral foundations and serums to unexpected beauty hacks, TikTok is fueling a new wave of makeup and skincare must-haves that everyone wants to try. If you are looking for products that many people recommend, this list will help you discover some of the most popular items from TikTok.

Here are some of the most popular makeup and skincare products that have gone viral on TikTok:


1/10

Fenty Beauty by Rihanna | Match Stix Color-Adaptive Cheek + Lip Stick

Photo: fentybeauty.com
Photo: fentybeauty.com

Fenty Beauty by Rihanna | Match Stix Color-Adaptive Cheek + Lip Stick is a multi-use stick designed for cheeks and lips. The shade adapts using pH-reactive pigments for a custom colour. Lightweight and blendable. Appropriate for everyday, on-the-go use, and suitable for all skin tones.

2/10

Charlotte Tilbury | Beauty Highlighter Wand

Photo: charlottetilbury.com
Photo: charlottetilbury.com

Charlotte Tilbury | Beauty Highlighter Wand is a liquid highlighter with a cushion applicator for targeted application. Blendable shine that looks fresh, not glittery. Contains light-reflecting pearlescent pigments. Designed to suit all skin tones and ideal for quick, everyday luminosity that feels polished but not overdone.

3/10

LANEIGE | Lip Sleeping Mask

Photo: us.laneige.com
Photo: us.laneige.com

LANEIGE | Lip Sleeping Mask is an overnight treatment that deeply hydrates and softens lips. The formula is rich but not sticky, making it comfortable to wear through the night. By morning, lips feel smoother and more nourished. A simple, effective fix for dry or chapped lips.

4/10

THE ORDINARY | Peeling Solution 30ml AHA 30% + BHA 2%

Photo: theordinary.com
Photo: theordinary.com

THE ORDINARY | Peeling Solution 30ml AHA 30% + BHA 2% is a powerful at-home exfoliant. It helps unclog pores, smooth texture, and brighten skin in just ten minutes. The formula is strong – use with caution and follow with sunscreen. Best for experienced users who want straightforward, visible results.

5/10

Drunk Elephant | D-Bronzi Drops

Photo: drunkelephant.ca
Photo: drunkelephant.ca

Drunk Elephant | D-Bronzi Drops add a sheer, sun-kissed tint that can be mixed with any moisturiser or serum. The formula is lightweight and non-greasy, blending easily for a natural bronzed effect. No shimmer or sparkle – just a subtle boost of colour. Perfect for when you want a healthy glow without fuss.

6/10

K18 | Leave-In Molecular Hair Mask

Photo: k18hair.com
Photo: k18hair.com

K18 | Leave-In Molecular Hair Mask repairs hair damage at a deeper level, working in just four minutes. The lightweight formula requires no rinsing and won’t weigh down your hair. It strengthens, smooths, and restores softness with minimal effort.

7/10

Rhode | Pocket Blush

Photo: rhodeskin.com
Photo: rhodeskin.com

Rhode | Pocket Blush is a creamy blush stick designed for quick, on-the-go application. It blends easily for a fresh, natural flush that’s neither sticky nor heavy. The compact size makes it portable and mess-free.

8/10

Clinique | Black Honey Lipstick

Photo: clinique.ca
Photo: clinique.ca

Clinique | Black Honey Lipstick is a sheer, buildable lipstick that adapts to your natural lip tone. It feels lightweight, never sticky, and gives a soft, just-bitten tint. The classic shade suits almost everyone and works for any occasion.

9/10

Dior | Lip Oil

Photo: dior.com
Photo: dior.com

Dior | Lip Oil delivers a glossy finish while keeping lips hydrated and comfortable. The non-sticky formula adds a hint of colour and healthy shine. It feels nourishing, not heavy or slick. A quick way to care for and enhance your lips with minimal effort.

10/10

Kosas | Revealer Super Creamy + Brightening Concealer

Photo: kosas.com
Photo: kosas.com

Kosas | Revealer Super Creamy + Brightening Concealer offers natural-looking coverage with a hydrating, easy-to-blend formula. It brightens under-eyes and covers redness without feeling heavy or cakey. The finish is radiant, not shiny.

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