Privacy Policy & Legal Disclaimer

Welcome to the website of The Cue (www.thecue.media). Our Privacy Policy (“Policy”) is designed to help you understand how we collect, use, and protect the information you provide to us, and to assist you in making informed decisions when using our Service.

This Policy applies to your use of www.thecue.media (the “Site”) and any other related webpages, services, applications, or functionalities. By visiting, uploading content to, or otherwise interacting with the Site, you are subject to this Policy.

Last updated: 4 December 2025

PART 1: PRIVACY POLICY

This Privacy Policy explains how The Cue (“we,” “us,” or “our”) collects, uses, processes, and discloses your Personal Information when you access or use our website www.thecue.media, including all features, newsletters, and services offered through this domain.

By visiting our Site or submitting your Personal Information, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you disagree with our practices, please do not use our Site or submit your information.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Policy. We encourage you to review this Policy regularly to stay informed about our information practices.

You are not required to provide Personal Information; however, if you choose not to provide certain required information, some features, products, or services may not be available to you. For example, signing up for our newsletter requires your email address, and creating an account on our Site requires your name, email address, and a password. Providing personal information ensures you can access these features successfully.

For purposes of this Privacy Policy, “Personal Information” means any information that can be used to identify an individual, including, but not limited to:

• Your first and last name
• Physical address
• Email address
• Phone number
• Contact details
• Age and Gender
• Occupation
• Usernames and Passwords
• Personal interests or similar information
• Information you submit as user-generated content (comments, Q&A, entries to contests, etc.)

Information We Collect

We collect Personal Information that you choose to provide voluntarily about you in several ways when you use our Services:

This includes:

• Creating an account or profile
• Subscribing to newsletters or editorial content
• Participating in surveys, contests, or promotions
• Communicating directly with us via email or social media
• Information regarding your skincare preferences or concerns (e.g., skin type, sensitivities) that you voluntarily share in comments or direct messages

Consent: By providing your information for these purposes, you consent to receive communications from us, with the right to opt out of marketing at any time. You can opt out by following the unsubscribe link included in our marketing emails or by adjusting your preferences in your account settings. Please ensure that all information is accurate and complete, as we cannot be responsible for any issues arising from incomplete or inaccurate information.

When you visit our website, we automatically collect specific data about your device and browsing activities (“Device Information”).

This may include:

• Web browser type and version
• IP address and Time zone
• General location (e.g., city, country)
• Cookies and similar tracking files
• Pages viewed, navigation paths, and interactions with site features
• Referral sources (websites or search terms that led you to us)
• Interactions with our site features
• Clicks on external links, including third-party affiliate links

To collect the Device Information described above, we use the following technologies:

• Cookies: Small data files placed on your device to recognise and remember you
• Web Beacons, Tags, and Pixels: Electronic files that track your browsing on our Site or interactions with our emails
• Log Files: Like most websites, we use log files to store information such as IP addresses, browser type, ISP, referring/exit pages, and timestamps.

Note: None of this automatically collected technical information is associated with any identified person at the time it is collected. However, it could be associated with you if you choose to give us personal data (linking the anonymous log to your profile) OR if we are required to disclose server logs due to a legal process.

We may receive information about you from third parties, such as social networks you use to interact with our services. For example, if you sign in or link your account via a third-party platform, we may receive information such as:

• Name, username, profile photo
• Demographic details
• Updated contact information
• Interests
• Publicly available social media activity

Note: Any information you provide to third parties is subject to their privacy policies, not ours.

We collect your preferences regarding marketing communications and may track your engagement with our promotional materials. You can update your preferences or opt out of such communications at any time.

How We Use Your Information

We use the Personal Information – such as your name, email address, and other relevant details- for a variety of business and operational purposes, including but not limited to:

• Operate, maintain, and improve the website and its services
• Manage your account and provide access to site features
• Send updates, newsletters, and communications that you have requested or consented to receive
• Respond to your inquiries, support requests, or feedback
• Administer promotions, surveys, sweepstakes, or contests
• Deliver marketing communications about our products, services, or events (with the option to unsubscribe at any time)

We use information collected automatically (Device Information) to:

• Monitor, detect, and protect against security threats, fraud, or unauthorised activities
• Generate analytics and understand how visitors interact with our website
• Optimise, improve, and personalise user experiences
• Assess the effectiveness of marketing and advertising efforts

We may also use aggregated or anonymised information for research, reporting, or other legitimate business purposes. Such data cannot be used to identify any individual.

Information Sharing

We may share certain information with trusted third-party providers that assist us in operating, analysing, or improving our website and services.

Examples include:

• Analytics services (e.g., Google Analytics)
• Email service providers
• Advertising platforms

Important: Each third-party provider has its own privacy practices and is responsible for how it uses your information, as outlined in its respective privacy policies.

You may have the option to access specific features of our website or create an account by logging in through a social media or other third-party service (such as Facebook, Instagram, or similar platforms).

If you choose to use these features:

• You permit us to access, store, and use any information the relevant third-party service shares with us, in line with their terms and privacy policies.
• Any information we obtain from such platforms will be managed in accordance with this Privacy Policy.
• If you authorise a third-party service to share your Personal Information with us, we will handle and protect such information as described in this Privacy Policy.

We may also feature social media tools and widgets (e.g., Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat buttons) either hosted by third parties or directly on our Site. The privacy policies of the third-party providers govern your interactions with these tools.

Unless otherwise stated in this Privacy Policy, we will not sell or share your personal information with third parties without your explicit and informed consent.

We may disclose your personal information if required to do so by law, regulation, legal process, or governmental request.

We may also share your information if we believe in good faith that such disclosure is necessary to:

• Protect the security, rights, or property of the website, our users, or others
• Investigate, prevent, or take action regarding suspected fraud, illegal activities, or potential threats
• Enforce our terms of service and other agreements
• Respond to emergencies or protect public safety

Analytics Providers and Performance Tracking

We use various technologies to monitor and analyse site performance and user engagement.

This includes collecting demographic information, as well as metrics such as:

• Time spent on the Site
• Scroll behavior
• Click-through rates
• Impressions
• Conversion rates

To better understand how users interact with our website and to continuously improve our services, we utilise Google Analytics. Google Analytics collects device and usage data, helping us analyse traffic patterns and site performance.

For more information on how Google processes your personal data, please review Google’s Privacy Policy. If you wish, you can opt out of Google Analytics by following the instructions provided by Google.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Enhance your experience on our Site
• Support website functionality
• Gather analytics for performance insights
• Personalise content and advertising

What is a Cookie? A cookie is a small data file stored on your device that helps us recognise your browser and remember your preferences. Cookies used on our Site do not contain information that can directly identify you.

Types of Cookies We May Use:

• Strictly Necessary Cookies: These cookies are essential for basic site features, such as navigation and loading content. These cannot be turned off
• Performance Cookies: Help us analyse website usage and user movement to optimise performance
• Functionality Cookies: Personalise user experience (e.g., remembering language preference or text size)
• Analytics Cookies: Collect information on user engagement and site performance to support ongoing improvement
• Targeting/Advertising Cookies: Track your activity to deliver relevant advertising, which may be set or accessed by third-party advertising technologies

Just like other usage data we collect, information from cookies helps us continually enhance and personalise your experience.

You can control your cookie preferences through your browser settings. Disabling cookies may affect some features or functionality. If available, you may manage cookies directly via our cookie management platform.

This Privacy Policy does not cover the practices of third-party cookies. We are not responsible for the privacy or tracking activities of third parties. Cookies set by third parties may continue to track your activity even after leaving our Site. We advise you to review the privacy policies of third-party sites to understand how they use your information. To manage third-party cookies, consider using browser tools or settings that allow you to control their use and better protect your privacy.

We may also use web beacons or pixels – small electronic files placed on website pages or in emails – to help us understand how you interact with our Site, content, or marketing messages.

For more details about our use of cookies and your options, please refer to our Cookie Policy.

Interest-Based Advertising

We may partner with third-party advertisers, ad exchanges, and ad networks to display advertisements on our website. These partners may use cookies, web beacons, pixels, and similar technologies to collect information – including specific personal data – about your visits to our Site, our communications, and other online services. This information helps deliver advertising tailored to your interests (“interest-based” or “personalised” advertising).

We may also create audience segments, either independently or in collaboration with partners, to more effectively target ads to specific user groups.

Note: While we use interest-based advertising on our website, we do not currently engage in retargeting visitors on third-party websites.

In some cases, we may share aggregated or anonymised visitor data (which does not personally identify you) to enable similar interest-based advertising on external platforms not operated by us. However, we do not control how these external third parties use any collected personal information – they are responsible for their own privacy practices.

Newsletters

If you would like to receive our email newsletters, we will request your email address for subscription purposes. By subscribing, you consent to receive regular updates, news, and content from us.

You can unsubscribe from our newsletters at any time by following the instructions provided in each email or by contacting us directly.

PART 2: LEGAL DISCLAIMER & TERMS OF USE

The following section applies to all content, articles, social media posts, and newsletters provided by The Cue (www.thecue.media).

The information provided on this website is for general informational and entertainment purposes only. All content is provided in good faith and reflects our personal opinions, experiences, and research.

However, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information on this Site. Under no circumstances shall we have any liability to you for any loss or damage of any kind incurred as a result of the use of this Site or reliance on any information provided.

Your use of this Site and your reliance on any information is solely at your own risk.

We reserve the right to update, modify, or replace this disclaimer at any time without prior notice. Your continued use of The Cue after any changes constitutes your acceptance of the revised disclaimer.

By using The Cue, you acknowledge that you have read, understood, and agree to be bound by this disclaimer.

Not Medical or Dermatological Advice

Please read carefully: We are not doctors, dermatologists, estheticians, or licensed healthcare professionals.

The content on The Cue – including articles about skincare ingredients, product reviews, beauty routines, and wellness topics – is not intended to be a substitute for professional medical advice, diagnosis, or treatment.

Always seek the advice of your physician, dermatologist, or other qualified healthcare provider with any questions you may have regarding:

• Any medical or health-related questions
• Skincare concern or conditions (such as acne, eczema, rosacea, etc.)
• Allergic reactions or sensitivities
• Before starting any treatment or use of active ingredients (retinol, acids, prescription treatments)

Note: Never disregard professional medical advice or delay in seeking it because of something you have read on this website. If you think you may have a medical emergency, call your doctor or emergency services immediately.​ Reading articles on this Site does not create any professional-client relationship.

Product Reviews & “Use at Your Own Risk”

All product recommendations, reviews, and opinions expressed on The Cue are based on our editors’ personal testing and research. However, skincare is highly individual. What works for us may not work for you.

Important considerations:

• Results vary based on skin type, age, genetics, allergies, climate, existing skin conditions, lifestyle and countless other factors​. We do not guarantee any specific results from using products or following advice mentioned on this Site​. Check expiration dates and storage instructions for all products​.
• Always read product labels and ingredient lists carefully before use​. We strongly recommend performing a “patch test” on a small area of skin before applying any new skincare products, especially if you have sensitive skin or known allergies​.
• The Cue and its authors are not liable for any allergic reactions, breakouts, skin irritation, or other adverse effects resulting from the use of any products recommended or reviewed on this Site.

To support the operation of this website, The Cue participates in various affiliate marketing programs.

• Many of the links on this website are “affiliate links.” If you click on a link and purchase an item, we may receive a small commission at no additional cost to you.
• We only recommend products we genuinely like, have tested, or believe will add value to our readers. These commissions do not influence our editorial content.
• Any sponsored posts (where a brand pays us to write about them) will be clearly marked as “Sponsored” or “Ad” at the top of the article.

Skincare Ingredients, Science & Accuracy

Skincare science is constantly evolving, and new research may contradict or update information presented here​.

Articles discussing skincare ingredients, formulations, and “science” are written for educational and informational purposes only. While we strive to provide accurate, up-to-date information based on current research, we make no representations regarding the accuracy or completeness of any information.

• We are not chemists or cosmetic formulators. Ingredient discussions are simplified for readability.
• Product formulations, prices, and availability can change without notice.
• Despite our best efforts, errors or omissions may occur. If you notice an error, please contact us so we can correct it.
• Ingredient discussions are simplified for readability and may not include every nuance or technical detail​.
• Do your own research and consult with qualified professionals before making decisions about active ingredients or treatments.

Accuracy & Errors

We strive to keep all information on The Cue accurate, current, and up-to-date. However, we make no guarantees about the completeness, reliability, or accuracy of this information.​ Formulations of products can change without notice.

• Prices, product availability, formulations, and brand information may change without notice.
• Despite our best efforts, errors or omissions may occur in articles, ingredient lists, or product details.
• If you notice an error, please contact us so we can correct it​
• Any action you take based on information found on this website is strictly at your own risk, and we will not be liable for any losses or damages in connection with your use of this Site.

Use at Your Own Risk

You assume full responsibility for any loss, damage, injury, or adverse effects resulting from:

• Use of products or ingredients mentioned on this Site
• Following skincare routines, beauty advice, or lifestyle recommendations
• Reliance on information provided in articles or on social media
• Purchases made through affiliate links

We will not be liable for:

• Allergic reactions, skin irritation, breakouts, or other adverse skin reactions
• Product disappointments or ineffective results
• Financial loss from purchasing products
• Any injuries, damages, or consequences – direct or indirect – arising from your use of this website

No Guarantees or Warranties

We make no guarantees, warranties, or promises about:

• The effectiveness or safety of any product, routine, or advice mentioned
• Results you may or may not achieve
• The accuracy or timeliness of information (products get reformulated, brands change, studies get updated)
• The availability of products in your region

All testimonials, examples, and results shared on The Cue – including my own experiences – are individual outcomes and do not guarantee that you will achieve the same or similar results.

Copyright & Intellectual Property

All content on The Cue – including text, photography, graphics, logo, and design – is our intellectual property and is protected by copyright law unless otherwise noted.

You may not:

• Reproduce, republish, or sell any content without our express written permission.
• Use content for commercial purposes.
• Remove copyright notices or attributions.

For inquiries about content use, syndication, or collaboration, please contact us at: [email protected].

External Links & Third-Party Content

The Cue may contain links to external websites, brands, retailers, or other third-party content that are not provided or maintained by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites.

Your interactions with third-party websites are solely between you and that third party. We are not liable for any loss or damage resulting from your use of external links.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us at: [email protected].