Privacy Policy

Last updated: 21 August 2025

Privacy Policy – Introduction

This Privacy Policy describes how The Cue (“we,” “us,” or “our”) collects, uses, processes, and discloses your Personal Information when you access or use our website www.thecue.media, including all features, newsletters, and services offered through this domain.

By visiting our site or submitting your Personal Information (as defined below), you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you disagree with our practices, please do not use our site or submit your information.

You are not required to provide Personal Information; however, if you choose not to provide certain required information, some features, products, or services may not be available to you.

For purposes of this Privacy Policy, “Personal Information” means any information that can be used to identify an individual, including, but not limited to, your first and last name, physical address, email address, contact details, gender, occupation, personal interests, or similar information.

What Information We Collect

We collect information about you in several ways when you use our services:

Information Collected Automatically. When you visit our website, we automatically collect certain data about your device and browsing activities (“Device Information”). This may include:

• Web browser type and version
• IP address
• General location (e.g., city, country)
• Time zone
• Cookies and similar tracking files
• Pages viewed and navigation paths
• Referral sources (websites or search terms that led you to us)
• Interactions with our site features

Technologies we use to gather Device Information include:

• Cookies – Small data files placed on your device to recognise, and remember you.
• Log files – Records tracking your IP address, browser type, ISP, referring/exit pages, and timestamps.
• Web beacons, tags, and pixels – Electronic files that track your browsing on our site or interactions with our emails.

Information You Provide Directly. We collect Personal Information that you voluntarily provide, for example:

• Creating an account
• Subscribing to newsletters
• Participating in surveys, contests, or promotions
• Communicating directly with us

This Personal Information may include:

• Name
• Email address
• Phone number
• Age and gender
• Usernames and passwords (for account creation)
• Information you submit as user-generated content (comments, Q&A, entries to contests, etc.)

By providing your information for these purposes, you consent to receive communications from us, with the right to opt out of marketing at any time (as described below). Please ensure that all information is accurate and complete, as we cannot be responsible for any issues arising from incomplete or inaccurate information.

Information from Other Sources. We may receive information about you from third parties, such as social networks you use to interact with our services. For example, if you sign in or link your account via a third-party platform, we may receive information such as:

• Name, username, profile photo
• Demographic details
• Updated contact information
• Interests
• Publicly available social media activity

Please note that any information you provide to third parties is subject to their privacy policies, not ours.

Marketing and Communication Preferences. We collect your preferences regarding marketing communications and may track your engagement with our promotional materials. You can update your preferences or opt out of such communications at any time.

How We Use Your Information

We use the Personal Information we collect for a variety of business and operational purposes, including but not limited to:

Account Information. We use the information you provide – such as your name, email address, and other relevant details – to:

• Operate, maintain, and improve the website and its services
• Manage your account and provide access to site features
• Send updates, newsletters, and communications that you have requested or consented to receive
• Respond to your inquiries, support requests, or feedback
• Administer promotions, surveys, sweepstakes, or contests
• Deliver marketing communications about our products, services, or events, with the option to unsubscribe at any time

Device and Usage Information. We use information collected automatically (Device Information) to:

• Monitor, detect, and protect against security threats, fraud, or unauthorised activities
• Generate analytics and understand how visitors interact with our website
• Optimize, improve, and personalise user experiences
• Assess the effectiveness of marketing and advertising efforts

Aggregated or Anonymised Data. We may also use aggregated or anonymised information for research, reporting, or other legitimate business purposes. Such data cannot be used to identify any individual.

Information Sharing

Third-Party Providers. We may share certain information with trusted third-party providers that assist us in operating, analysing, or improving our website and services. Examples include:

• Analytics services (e.g., Google Analytics)
• Email service providers
• Advertising platforms

Each third-party provider has its own privacy practices and is responsible for how they use your information according to their respective privacy policies.

Social Media and Third-Party Services. You may have the option to access specific features of our website or create an account by logging in through a social media or other third-party service (such as Facebook, Instagram, or similar platforms). If you choose to use these features:

• You permit us to access, store, and use any information the relevant third-party service shares with us, in line with their terms and privacy policies.
• Any information we obtain from such platforms will be managed in accordance with this Privacy Policy.

We may also feature social media tools and widgets (e.g., Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat buttons) either hosted by third parties or directly on our site. Your interactions with these tools are governed by the privacy policies of the third-party providers.

If you authorise a third-party service to share your Personal Information with us, we will handle and protect such information as described in this Privacy Policy.

Sale or Sharing of Information. Unless otherwise stated in this Privacy Policy, we will not sell or share your personal information with third parties without your explicit and informed consent.

Legal Requirements and Protection. We may disclose your personal information if required to do so by law, regulation, legal process, or governmental request. We may also share your information if we believe in good faith that such disclosure is necessary to:

• Protect the security, rights, or property of the website, our users, or others
• Investigate, prevent, or take action regarding suspected fraud, illegal activities, or potential threats
• Enforce our terms of service and other agreements
• Respond to emergencies or protect public safety

Analytics Providers and Performance Tracking

We use various technologies to monitor and analyze site performance and user engagement. This includes collecting demographic information, as well as metrics such as time spent on the site, scroll behavior, click-through rates, impressions, and conversion rates.

To better understand how users interact with our website and to continuously improve our services, we utilize Google Analytics. Google Analytics collects device and usage data, helping us analyse traffic patterns and site performance. For more information on how Google processes your personal data, please review Google’s Privacy Policy. If you wish, you can opt out of Google Analytics by following the instructions provided by Google.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Enhance your experience on our site
• Support website functionality
• Gather analytics for performance insights
• Personalise content and advertising

A cookie is a small data file stored on your device that helps us recognise your browser and remember your preferences. Cookies used on our site do not contain information that can directly identify you.

Types of cookies we may use:

• Strictly Necessary Cookies: These cookies are essential for basic site features, such as navigation and loading content. These cannot be disabled.
• Performance Cookies: Help us analyze website usage and user movement to optimize performance.
• Functionality Cookies: Personalise user experience (e.g., remembering language preference or text size).
• Analytics Cookies: Collect information on user engagement and site performance to support ongoing improvement.
• Targeting/Advertising Cookies: Track your activity to deliver relevant advertising, which may be set or accessed by third-party advertising technologies.

Just like other usage data we collect, information from cookies helps us continually enhance and personalise your experience.

Your choices:

• You can control your cookie preferences through your browser settings. Disabling cookies may affect some features or functionality.
• If available, you may manage cookies directly via our cookie management platform.

Please note. This Privacy Policy does not cover the practices of third-party cookies. We are not responsible for the privacy or tracking activities of third parties. Cookies set by third parties may continue to track your activity even after leaving our site.

Other tracking technologies. We may also use web beacons or pixels – small electronic files placed on website pages or in emails – to help us understand how you interact with our site, content, or marketing messages.

For more details about our use of cookies and your options, please refer to our Cookie Policy.

Interest-Based Advertising

We may partner with third-party advertisers, ad exchanges, and ad networks to display advertisements on our website. These partners may use cookies, web beacons, pixels, and similar technologies to collect information—including certain personal data—about your visits to our site, our communications, and other online services. This information helps deliver advertising tailored to your interests (“interest-based” or “personalised” advertising).

We may also create audience segments, either independently or in collaboration with partners, to more effectively target ads to specific groups of users. While we use interest-based advertising on our website, we do not currently engage in retargeting visitors on third-party websites.

In some cases, we may share aggregated or anonymised visitor data (which does not personally identify you) to enable similar interest-based advertising on external platforms not operated by us. However, we do not control how these external third parties use any collected personal information – they are responsible for their own privacy practices.

Newsletters

If you would like to receive our email newsletters, we will request your email address for subscription purposes. By subscribing, you consent to receive regular updates, news, and content from us. You can unsubscribe from our newsletters at any time by following the instructions provided in each email or by contacting us directly.

Policy Updates

This Privacy Policy may be updated periodically. Any changes or updates will be posted on this page, accompanied by the revised date. We encourage you to review this Policy regularly to stay informed about our information practices.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us at: [email protected].